About ActiveGraf
Decisions shouldn't rest on a single guess.
Every business decision has a range of outcomes. ActiveGraf exists to put that range in front of the people making the call, using their own numbers, in tools anyone can run.
Since 2014
Over 10 years of turning data into decisions
ActiveGraf was founded in 2014 and incorporated in its current form in 2016.
A unique utility that turned spreadsheets and presentations into interactive apps in minutes. Among our subscribers were two of the top five consulting firms and a leading international accounting firm.
Alongside it, our consulting practice built leading-edge analytics for complex, high-stakes problems. That included a five-year-plus engagement in childcare analytics for a state-funded organization that set the industry benchmark in the US.
Since 2025
From custom analytics to ready-to-run answers
At the start of 2025, we listened to what the market kept telling us. Businesses wanted interactive analytics that were turnkey and built for their industry out of the box, not months of custom work. Two needs stood out:
What If Cash
Cash forecasting that's powerful, scenario-driven and easy enough for anyone to use. That became What If Cash, for small and medium businesses in every sector.
Explore What If Cash →What If Bid Intelligence
Advanced analytics for construction, an industry that has been slow to adopt business intelligence. That became What If Bid, built from a contractor's own completed jobs.
Explore What If Bid Intelligence →Our principles
What we believe
Ranges, not guesses.
A single forecast hides the risk. We show what's likely and what could hurt.
Your numbers, not ours.
Every what-if runs on your own data.
Powerful, but simple.
If it takes an analyst to run, it isn't finished.
Leadership
Founded by operators
Laszlo Balassy
Over 30 years of using analytics to make high-value decisions. Former Managing Director at Citigroup.
Zsolt Nagy
Over 30 years of IT leadership and consulting, with several successful founding, building and exiting stints at leading ERP and analytics consulting firms.